Mincad Systems

Mincad Systems has provided numerical modelling software and consulting for mining, geo-engineering and pavement design since 1987, and its founders wrote some of the pavement design software used across Australia. They needed a website that reflected that depth: services, software and decades of project history organised so they are quick to find, pages that read properly on a phone, and a clear route from a visiting engineer to the Melbourne office. The audience is technical, so the site needed to be precise and easy to scan without dressing specialist work up in marketing language.

SystemNexa rebuilt the site from the content up. We organised it around how engineers look for a consultant: three service areas (coal mining, hard-rock mining and civil engineering) with the specific assignment types listed under each, a software section linking CIRCLY, APSDS and HIPAVE to Pavement Science, a recent projects page covering three-dimensional studies at sites such as Olympic Dam, Telfer and Mt Charlotte, and individual profiles for founders Ken McNabb and Leigh Wardle. The design uses a restrained navy and blue palette taken from the Mincad mark, a serif for headings and plain, factual copy. The build is lightweight HTML, CSS and JavaScript, responsive from phone to desktop, with descriptive page titles and a contact route on every page. We shared two preview rounds with the client before launch.